Funny Texas Trucks Lighter Side of Real Estate
1. Select content you love
Hand-pick from our stockpile of fresh, original content that's proven to keep you top-of-mind. From holidays to current events & trends (and every situation in between), we'll keep your prospects engaged and entertained. Let our creative team do the heavy lifting!
2. Add your branding
What's the fun in posting charming, clever content if YOU can't bask in its glory as the "creator" of it?! Our simple click 'n drag tool attaches your personal branding so YOU get to steal the show on social media. Shhh… our secret!
3. Share with your audience
Awesome content? Check. Your personal branding attached? Check. All that's left is to share it with your social sphere and soak up the lovin'. Short on time? No worries! You can schedule content to publish days, weeks, or even months into the future.
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Love notes from happy members.
- Articles
- Booklets
- Email & Letter
- Inner Circle Group
- Memes
- Postcards
Ideas, memes and support
I am so grateful for the ideas, memes, and support from Lighter Side. I am a doer, with very little creativity. […] I love it when friends notice.
Memes make you look good
Got a message from a guy I went to high school with […] "Hey my cousin needs a Realtor & I gave her your info… If your listing game is half as good as your meme game, she's in good hands." Yet again, Lighter Side makes me look good. Thank you!!
Amazing social content
My broker praised my creative social media and how others "stop her in the streets" and bring up how I was killing it with my amazing social media content. Thank you!!
Memes work while you work
I just got a phone call from a distant cousin who wants me to sell his rental. He said he loves my marketing on Facebook and can't see using anyone else. […] New listing. From FAMILY! I know you all understand how big this is! […] Keep posting – you never know who is watching!
People really like memes
Posting on social media works!! […] Met a prospective seller this evening and we were talking about his house again and he said 'I really like what you post and how it tells what you're doing' etc. We have a meeting next week for me to see his house. […] My foot is in the door and I'll keep building that relationship. ???
Tons of engagement
I've gotten a TON of engagement over these memes!!
Increased interaction
I've been here a whole 3 days and I have increased my interaction tenfold because of the branded memes. Kinda diggin' it! ????
Crazy for the money!
I have tried so many Facebook ads before and really didn't get much response. So I did a meme boost for 4 days. It is blowing up out there and it is starting to be shared of course with my information on it! This is awesome. I can't wait to dig in and see more of the marketing materials. For the money this is crazy!!!
Memes work!
Because of a meme provided by ICE, I'm working on my next high-priced listing!
Build authority
Yes! Already posted two of them [articles]. I like being able to share this kind of stuff too. Balances the funny and lighter stuff.
Topics for every situation
Damn! I was just looking for an article on this and here you go with your wizardry – Thanks a million! ✨?
I get all the praise
Just wanted to let you know that I am receiving the positive responses on the articles and memes that I post. It makes me feel guilty getting the praise for the content. Thanks again for all of the great materials.
Get your name out there
Just wanted to share that I picked up a listing referral today based on my "Best Real Estate Blog" from Inner Circle! Having your name out there in as many ways as possible really pays off!
Articles that resonate
Just wanted to pass along a huge thank you for the new article "3 Reasons You Shouldn't Hire The Agent With The Most For Sale Signs In Town". This resonates with me and I want to thank you!
Fantastic articles!
Mike Bell you and your team hit it out of the park with the new articles… just read them and posted the one on hiring a buyer's agent… they are all fantastic!!! Thanks a bunch for everything!
Knowledge that delivers
Finally got around to posting my first ad using a booklet. WOW! What an unexpected response in the first week! 6,749 people reached. 50 shares. 500 link clicks and over 100 booklets delivered. Based on my interactions since receiving their booklet, looking at 7-10 potential listings!!
Perfect for generating leads
I am BEYOND Excited! Just want to let my colleagues know that the books work! I advertisied just $100 for one week and received 28 good leads. Only 2 unsubscribed after getting my drip campaigns. Today, one replied that they love the book and it's very helpful because they are selling and want me to go visit the house! WooHoo! Keep doing what you are doing [Lighter Side]. It works…
Set yourself apart
Just used the Sellers handbook for the first time and this was the response, "I also wanted to let you know I read the paperwork you gave me. You are the first realtor to provide such information and it made me feel comfortable about the sale." If you are not using [booklets] yet, you need to be. It is very easy to tweak to your personality–mind you there is already lots of personality in it ?
Impress your prospects
Direct quote from a client today while giving him an informal listing presentation. (I had already emailed the Seller's Guide and today I brought him a hard copy) He said tapping his hand on the guide, "I read this and you really have your shit together" Thank you Lighter Side! ?
Sellers want the knowledge
More props for the Ultimate Seller's Guide. I emailed mine to a potential seller last week. When I met her today in person, she asked, "Did you bring a copy of your seller's guide?" Not only did I bring it with me […] I got the listing AND my full commission. Thanks yet again!
Perfect for FSBOs
My FSBO booklets arrived, the printer did a great job with a perfect bound! A few weeks ago, I printed and mailed one with a spiral bound for a FSBO listing in my neighborhood over $500K, the owner emailed me twice and wants to meet me.
Best bang for your buck
Thank you for your hard work and dedication and frankly the best customer service out there! I so appreciate everything you guys do, and I can think of NOTHING else that I pay for that provides such value for my business. You guys rock! ????
Real results… FAST
This is the best FB real estate group I've been in so far. After just a few days of being a member of the lighter side, I've already engaged more people on my social media and have gotten more leads than the last several months.
Best place to learn and grow
I am a "newer" member and I just wanted to say how much I love it! I've only been in real estate for a year, but I have learned so much more from this FB group than anywhere. ? Thank you everyone!
An amazing referral source
I just closed on my THIRD referral in the past 4.5 months!! This group has put just over $9,000 in my pocket and added $644,000 to my sales in that short time!!! And I have ONE MORE referral from here set to start looking next month. You guys are AMAZING!
A must-have resource
For anyone cutting costs, that's totally understandable… but whatever you do… DO NOT CUT THIS RESOURCE!!! It's far too valuable! Double down on all the ideas in this group and use all the resources from the website.
Members LOVE it here
I REALLY enjoy this group! In addition to the awesome content, more sharing and great ideas than any other RE group. Thank you to all of you!
Charm your neighbors
I sent out the "Hey Neighbor" postcard to my neighborhood. Received a call from someone a few blocks over, listed their home the same day!
Cuteness overload
Got my first call from one of these postcards! She thanked me for such a cute card… said they are just starting the process of selling.
Your cards make me smile
Several of my neighbors have texted me a picture of my postcards and said, "you are so clever, I just love what you are doing". "This is so fun! I can hardly wait for the next one!". "You are setting yourself apart from all the other Realtors who only brag about their sales and listings. I don't need to hear how much money they are making. Your cards make me smile, that's what I like!".
You only live once
Mike Bell- the YOLO card strikes again….just got a call for an appointment for a $350K Listing!!! Thanks for all you do!!!
Awesome sense of humor
Received my Just sold and these jumbo cards yesterday and walked one of my farms today… and 'because of my awesome sense of humor' I did on the spot listing presentations and will be listing TWO houses very shortly! Thanks for your 'Awesome sense of humor', Mike Bell!!
Lighter Side postcards work
I sent the monkey "do you know what your neighbors did last night" postcard out to neighboring houses. One neighbor called me after 8pm on Saturday. Signed contract today. And today, another neighbor called. He wants to list his lakefront with me. Thank you Mike and everyone at Lighter Side for making us rockstar agents!
Snagged a listing appointment
I started the expired series as mailers the first of this year and just got a listing appointment off of it!! ?
Remind folks you can help
Happy Holler Days!!! Sent out the email to all contacts and this guy pops out of the wood work looking to see a property. I haven't talked to him in a year. Here's hoping it turns to a sale ?? Thanks Mike and team!
Create positive responses
I sent out the "Happy What Days?" email template last night to several of my clients and immediately got positive comments from all of them. They all thought it was very clever and said they would "give me a holler" after the holidays. Thanks!
Nothing ventured, nothing gained
Used the expired letter template, sent out only 60 letters. Just received a call today for a listing appt!!! He said "My wife and I liked your letter, sounds like you might be able to help us out. Can you come today?" Why in the world do I wait so long to try things!!???
Templates for every situation
I've been perusing the email Email and Letter Templates on ICE. If you haven't done so in a while, go spend a little time seeing what all is in there! Just came across the Post-Closing series. LOVE!! Mike Bell provides us with SO MUCH GREAT STUFF! Go dig around a while. ?
Stay current with your database
Thank you, Mike Bell, for providing the emails regarding the Coronavirus. […] I did tweek [one of] the emails […] and sent it to some of my clients. […] The response has been great. […] This was a great tool to let them know [real estate is] pretty much "business as usual." So again thank you for this and all you and your team do.
Lighter Side by the numbers...
Source: https://lightersideofrealestate.com/
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